How did AGS-Mobilitas set up in South Africa?
Alain Taieb - Mobilitas established itself in South Africa in 2001, when it took over the South African transport group Laser. In just a few years, South Africa has become the nerve centre for Mobilitas' activities on the African continent.
What difficulties do you encounter when setting up in South Africa?
A. T. - The French economic mission is extremely dynamic and France's foreign trade advisers are ready to help French SMEs to set up business. But the country's unique history, its sociology and its law of 'positive discrimination' (the BEE) are among the 'fundamentals' that need to be taken into account, understood and respected before pursuing economic investigations and projects in this country.
Are there any niche markets in South Africa for French SMEs?
A. T. - French SMEs looking to invest internationally will be very welcome in South Africa, where the business climate is healthy and pleasant. You can set up a company here in a matter of minutes, based on the well-known Anglo-Saxon shell principle. But South African entrepreneurs are experienced and have not waited for the arrival of foreign investors to succeed, or even excel. The competition is as serious as in France. However, South Africa is an excellent springboard for neighbouring countries.
