The Hoxton hotels are doing their bit to encourage sustainable travel. The lower environmental impact of rail travel is well established, so the upmarket brand from Ennismore, Accor's lifestyle hotel subsidiary, is launching The Good Rate. 20, pounds or dollars offered to customers who can show their ticket at reception, having taken the train for their trip. An eco-responsible discount that can be added to other existing offers and promotions.
At a time when the top-of-the-range lifestyle brand is beginning to build up a real network in Europe's major cities - notably with openings in Berlin and Brussels over the last two weeks - The Good Rate is applied at two consecutive staysbooked directly on thehoxton.com. These "multi-Hox" stays are primarily aimed at tourists on the move. However, these reductions can also affect business travellers who are used to being in London one evening and Paris the next, or splitting their time between Brussels and Amsterdam, or even Berlin. Despite the announced return of night trains, Hoxton de Barcelona and Rome are still more difficult to reach by train.
However, in the United States, The Good Rate applies to all passengers who have taken the train to one of four American Hoxton hotelsThe Good Rate is the first of its kind in the United States, with stations in Chicago, Los Angeles, Portland and New York's Williamsburg district. At a time when rail transport is once again becoming a priority across the Atlantic, with huge investments planned in infrastructure, The Good Rate is in tune with the current trend towards soft mobility.
