Accor's desire to see all of its 5,400 hotels eco-certified is no mystery, with this objective having been announced for 2026. To accelerate the sustainable transition of its network, the group is now committed to making it easier to obtain an eco-certificate. 100% certification for its hotels. The French hotel chain has just signed two international partnerships with the Green Key and Green Globe labels. These are two key players whose standards are recognised by the Global Sustainable Tourism Council (GSTC), and who will be able to validate the eco-responsible practices of their establishments through an external audit.
" Independent certification is a necessity for all hotels as it helps us to demonstrate our commitment to sustainable development, to meet the growing expectations of our customers and contribute to the scientific objectives" said Brune Poirson, Accor's Director of Sustainable Development.
At a time when hotel customers and staff alike are paying ever greater attention to sustainable initiatives, labelling is emerging as a new way of ensuring the quality of hotel services. selection criterion essential. In addition to these global partnerships, Accor works with local programs such as Ecotourism Australia to certify all of its hotels in Australia and the Pacific Rim, a market in which Accor is a leader.
At the same time, the French group will also contribute to the certification of sustainable destinations, such as Marseille, where Accor is committed to obtaining certification for all its hotels by 2024, in line with the city's ambitions. All of these initiatives are part of the group's commitment to achieving sustainable development. carbon neutrality by 2050 and to reduce its absolute emissions by 46 % (scope 1 & 2) and 28% (scope 3) by 2030.
