Almost three months after completion of the works, the new MICE facilities from Village Club du Soleil were unveiled in mid-June. The operator, which was set up in Marseilles at the dawn of the 60s, has invested to give a new dimension to the corporate section of its Phocaean site. It will have cost some 350,000 euros to extend and revamp its facilities, equivalent to the sales generated by the business. MICE in 2019. But since then, the Village Club du Soleil has made a name for itself with companies. And this branch, which has been up and running since 2017 in the former maternity hospital in the Belle-de-Mai has seen the number of events grow by +87% since 2019. To the point of claiming no less than €1,200,000 in MICE-related sales by 2022. So the time had come to give itself the means to grow even further, with ad hoc facilities.
The work carried out between December 2022 and March 2023 will result in increased capacity by around 100 places. The Village Club du Soleil in Marseille is equipped with two new "business" areaswith the creation of a large modular room (100 m²), which can be divided into two separate areas using a movable partition. A "creativity room also saw the light of day, designed to meet the "new uses" identified by the operator, particularly for brainstorming sessions. In addition to these two new areas, the Village Club du Soleil has also given a makeover to the three existing rooms and the plenary hall.
" The Village Club is fully adapted to the needs of business customers "says Rémi Chrétien, Sales Director of Villages Clubs du Soleil. " What's more, with our CSR certifications (AFAC 26 000 Exemplarity level) attesting to our commitments, we are meeting the needs of companies who want to travel better and less far. We're confident because we've already exceeded our 2023 target: our current turnover is €1,500,000, against a target of €1,100,000. ".
The Village Club de Marseille has already received no fewer than 750 applications for 2023. Its managers hope that MICE will account for 35% of sales by the end of the year.
