Finnair is overhauling its Finnair Plus loyalty programme by introducing Avios, its new "loyalty currency" at the beginning 2024. Rewards will then be awarded on the basis of expenditure rather than the number of flights..
This allocation ofAvios and the accumulation of status points will fluctuate according to travel class, booking class and distance. Points will be accumulated on the basis of miles rather than kilometres.. A slight disadvantage given that a mile is 1.6 km.
Launched in 1992, the Finnair Plus frequent flyer programme now has over four million members worldwide. Visit Ole Orvér, Commercial Director, Finnair, " 2024 marks the beginning of a new era for our loyalty programme. With new benefits and better options, our members will be able to use their Avios earned both within Finnair and the IAG Loyalty partner network.. "
Avios are already used by British Airways, Iberia, Aer Lingus, Vueling and Qatar Airways. The partnership with IAG Loyalty to adopt Avios will bring new opportunities for existing and new Finnair Plus members to collect and use the programme's new loyalty currency.
New benefits with Avios
The Finnair Plus programme will be based on a new platform based on expenditure. It will also include new benefits. It will enable members to obtain additional rewardsIn addition to the above, we offer a range of other benefits, such as upgrade benefits, when they reach certain point limits within their current level. Finnair Plus members will also benefit from free Internet access for e-mail. online. This benefit will apply to Finnair's European short-haul flights operated by Airbus, regardless of their membership level..
As part of these changes, Finnair will also be increasing the number of award seats, very popular. The carrier will guarantee at least 4 award seats on Finnair flights in Europe and 8 on Finnair long-haul flights.
Finnair Plus will offer more opportunities to collect and use Avios. This will include online purchases from thousands of major brands via shopping.ba.com. But also with IAG Loyalty partners around the world, such as BP and Uber in the UK, Cabify in Spain and Bilt in the US.
Finnair Plus loyalty points will be converted into Avios at a ratio of 3:2. The purchasing power of current points remains unchanged - Avios prices also adopt the same 3:2 ratio.
What's more, Finnair will also be investing in new, larger lounges on the Schengen side of Helsinki.. The lounge will move to new premises in 2024, when it will include an area dedicated to high-level members. The current Schengen lounge will remain open until the new lounge opens.
Adam Daniels, CEO of IAG Loyalty, said: "Finnair's adoption of Avios is a recognition of the global importance of this currency and its value. We are delighted to play a central role in Finnair's new era for its loyalty programme and for its members."
Changes to business class cabin baggage
What's more, Finnair has reviewed - for the third time in less than three months. its cabin baggage policy. Faced with a barrage of criticism After reducing the weight of cabin baggage in business class to 8kg, Finnair has reversed its decision. The maximum cabin baggage weight is now back to 12kg with immediate effect.
However, there is no change to the maximum weight of hold baggage in business class. For flights to Asia, Finnair now accepts only one piece of hold baggage weighing 23 kg. Exception is made for two pieces of baggage weighing 32 kg for flights to China, Japan and North America.
Finally, the members of Finnair Plus Gold, Platinum and Platinum Lumo are entitled to a free second bag on all flights. Silver members can also take a second bag with a 50% reduction on the total price..
