315.30 billion dollars that's how much Allied Market Research figures for the bleisure for the year alone 2022according to a study published on 5 September. This is already a significant financial windfall, and one that could well grow even further over the next ten years. According to the report soberly entitled "Bleisure Travel Market, Opportunities and ForecastThis trend is set to accelerate. And this at an average annual growth rate of 8,9 % between 2023 and 2032. This momentum should enable the bleisure market to reach 731.4 billion by 2032.
According to the authors of the report, the advent of bleisure is a response to the needs of Human Resources to guarantee a good work-life balance. balance to employees between work and well-being. "To safeguard the mental health of employees worldwide, there is a growing demand for work-life balance. What's more, by creating a working environment that prioritises work-life balance, employers can save money and maintain a happier, more productive workforce. One of the new trends in reconciling work and well-being is travelling for work. The bleisure travel market is set to grow"the authors analyse.
In particular, the Allied Market Research study differentiated the evolution of leisure within different employee populations. And unsurprisingly, depending on their age, mobile professionals do not view their relationship with leisure in the same way. While all three generations of respondents are expected to see an increase in the proportion of leisure activities, it is the Millenials in particular who stand out. The study describes these young employees as "energetic, life-loving people, (...) committed workers, compulsive shoppers and seasoned party-goers". What's more, according to the authors, their motivations for combining the useful with the pleasurable are twofold: "Millennials have the largest share of the bleisure travel market, as they travel for both adventure and financial gain."say the authors of the report.
