The study reveals that this item represents between 0.5 % and 1.5 % of company turnover, with peaks of up to 4 % in the pharmaceutical industry, banking and finance... For the same reasons, Mice can represent between 30 % and 60 % of a company's business travel budget. A third of companies have chosen to centralise the management of this expenditure, while the others have divided it up between several departments: marketing and communication, travel manager or purchasing managers, etc. Only 55 % of companies combine business travel and Mice to take advantage of the best rates from suppliers. Before defining a strategy, CWT needs to estimate each item of expenditure: on average, 37 % is devoted to accommodation and space rental, with transport accounting for 33 %.
CWT's recommendations are to start by using video or videoconferencing for small meetings. Then move on to drawing up a calendar and an annual budget for each event. Compliance with the terms of the contract is essential, with 40 % of the companies surveyed having paid cancellation penalties in the past year. It is also advisable to work with regular suppliers, such as specialist agencies with a thorough understanding of the company's needs. The study recommends a compulsory validation process for all event organisation, and the production of a report afterwards on compliance with the prescribed budget. This study is therefore a useful guide for companies that have not yet adopted these practices, which CWT believes will generate savings of between 10 % and 25 % of total expenditure on this item.
