" It's Glowtime ", " time to shine ". Apple's latest keynote, accompanied by the unveiling of its new new iPhone rangeAs always, it's a moment of brilliance. How will the new iPhone 16s make the Apple brand shine this time? Not necessarily in terms of aesthetics, which remain largely unchanged. Except, for the Pro range, the screens have been enlarged thanks to new, thinner 33% bezels. So, instead of the 6.1 and 6.7 inches of the previous models, the iPhone 16 Pro will have a 6.3″ screen, rising to 6.9″ for the Super Retina XDR screen of the 16 Pro Max.
If the new iPhone 16s have what it takes to shine, it's above all because of their... artificial intelligence. This new range will be the first to use the Apple Intelligence systemunveiled last June, and marked by the integration of ChatGPT and the prospect of significant improvements for the Siri assistant thanks to enhanced language comprehension capabilities.
Like Samsung and Google before it, Apple is incorporating the following features into its new smartphones functionalities based on generative AI. Or rather integrate them, since they will appear in the course of updates, first in English in the United States and the United Kingdom, then in the European countries in 2025under the Digital Markets Act.
Summarising messages and text messages for shorter notifications, suggesting answers to emails, finding out the menu and prices of a restaurant by aiming the camera at its front, creating images and emojis or finding a photo by describing it to the voice assistant: the functions opened up by the integration of AI are numerous. Apple Intelligence also promises practical applications for business travellers as "Writing Tools" for rewriting, revising and summarising text, while in the Notes and Phone apps, users can record, transcribe and summarise audio content.
Alongside these prospects, the new iPhone 16 range is supported by other new features, including the widespread use of the Action button to all models. This little switch, which until now has been the exclusive preserve of the iPhone 15 Pro, can be used not only to switch to silent mode, but also to quickly activate the camera, torch or dictaphone, among other customisable applications. Another new feature for the entire iPhone 16 range is the Camera Control button, positioned on the right-hand edge of the smartphones. It's a kind of high-tech trigger that lets you take a photo or make adjustments, such as zoom levels, with a light touch.
As for improvements in photography and video, the iPhone 16 Pro models will feature a new 48MP Fusion camera and a 48-megapixel ultra-wide-angle lens, quadruple that of the iPhone 15. At the same time, it boasts a higher optical zoom than the previous generation. On the video front, recording is now possible up to 4K at 120 fps, in Dolby Vision.
To take advantage of all these features and Apple Intelligence, the new iPhone 16 range is equipped with new processors described by the Apple firm as "the fastest of all smartphones"A18 and A18 Pro chips. " Powered by the faster, more efficient A18 Pro chip and designed for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models ever created by Apple. "said Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing. These chips are described as having " two generations ahead of the A16 Bionic chip in iPhone 15 "It promises GPU performance gains of 40% over the iPhone 15 for entry-level models and 20% for the Pro range.
The integration of this chip, along with the possibility of integrating a larger battery, paved the way for greater autonomyThe iPhone 16 offers up to 22 hours of video playback, and the Pro Max even 33 hours. Apple has also unveiled a new charger, MagSafe, for even faster wireless recharging of the battery, up to 50 % in 30 minutes.
The iPhone 16 Pro and Pro Max models will be available in four finishes - black titanium, natural, white and sand - while the 16 and 16 Plus will come in five colours: black, white, pink, teal and ultramarine. On sale from September 20, these new-generation smartphones are priced at 969 euros for the iPhone 16 to €1,479 for the iPhone 16 Pro Max,
