La Poste group intends to strengthen its position in the coworking market by organising two players under a single brand. This reconciliation had been in the pipeline since 2022 and the acquisition of Multiburo by La Poste Immobilier, the La Poste group property company also being a majority shareholder in Startwaywhich focused on the business conversion of former post offices. The combination of the two networks is now underway with the unveiling of a new brand, called Mitwit.
M for Multiburo, W in reference to Startway: the name also makes the link between the German "mit" and the English "with", two translations of the word "with" that evoke desires for expansion on a European scale. The aim is to reach a network ofaround a hundred sites by 2030compared with around fifty today. The outlook for international development is based on a number of locations already established, including one in Geneva, Switzerland, and five in Belgium. These include Multiburo Brussels Avenue Louise, one of the first to sport the new brand.
While the various sites will be decked out in Mitwit colours by the end of the year, three of the most emblematic spaces have already taken the plunge: Avenue Louise in Brussels, Paris Marais and Lyon Bellecour. At present, Mitwit's offer is mainly present in France, with a twenty or so sites in the Paris region and almost as many in the regions, in major cities such as Lyon, Marseille, Bordeaux, Lille, Toulouse and Nice.
" MITWIT's local presence, combined with a broad and diversified range of services, will enable it to rapidly establish itself with companies of all sizes throughout France.said Rémi Feredj, Managing Director of La Poste Immobilier. Its openness to Belgium and Switzerland are also an opportunity for us to enhance our expertise at European level ".
In addition to its range of shared and private office solutions, meeting rooms and company domiciliation, Mitwit is adding new services with the marketing of the Cyber Pack from Docaposte - the digital subsidiary of La Poste group - a comprehensive suite covering all the cybersecurity needs of SMEs.
