Minor Hotels is upping the ante in a major way. The takeover of NH Hotels in 2018 enabled the Thai group to make a major leap forward that has continued ever since. With more than 560 hotels worldwide today - totalling 81,000 rooms - Minor is preparing to growth of over 50% in three years. By the end of 2027, 285 new establishments should have opened their doors, bringing the total number of rooms to almost 130,000. A long way from the giants such as Marriott, Hilton and IHG, all of which have almost a million rooms, but enough to establish the group as one of the world's major players.
This desire for power includes geographical diversification. Following the acquisition of the NH group, Minor Hotels' portfolio is now half concentrated in Europe. It is now moving towards a more balanced and global spread, with more than a hundred hotels expected in Asia and around sixty in the Africa-Middle East region, in addition to 40 in Australia and New Zealand, where its Oaks brand, which focuses on business and long stays, is already well represented.
To take this further, Morocco, Egypt and Turkey are among the key markets to be targeted for initial operations. Similarly, with just one hotel in both New York and Korea, four in China and none in Japan, the group intends to expand its footprint. in North America and North AsiaIn India, the Group has just opened a luxury Anantara in Jaipur.
In terms of brands, the luxury brands Anantara, Tivoli and Elewana account for a third of future developments, which is as much as the premium brands NH Collection, Avani and nhow, whose lifestyle spirit is expected in Rome this year. As for the rest, in addition to the NH and Oaks hotels, this year Minor will be announcing the launch of two new brands which will broaden the scope of the portfolio and focus on the conversion of existing hotels, one of the current drivers of hotel development.
