Having just acquired Ruby Hotels last February, the IHG group is capitalising on the interest in this lifestyle brand by announcing the signing of two hotels in the pipeline in major European destinations, Copenhagen and Berlin. The German-born brand, whose concept revolves around 'lean luxury', currently has nine hotels across the Rhine - in Cologne, Düsseldorf, Frankfurt, Hamburg, Munich and Stuttgart - but surprisingly had no presence in the capital until now.
This will no longer be the case by 2028. To make its entry into Berlin, Ruby Hotels has found a prestigious location, the KurfürstendammThe Ku'damm Eck building is a prime location. This shopping and leisure complex, originally built at the end of the 1960s and replaced at the turn of the millennium by a new building with a curved façade, is preparing to welcome a 375-room lifestyle hotel to replace the long-closed former Swissôtel. After conversion, as befits any new contemporary hotel, guests will be able to enjoy a rooftop terrace at 12 o'clock.e floor.
Before then, in 2027, the Ruby brand will have set up shop in Copenhagen, in the key Frederiksberg districton the Gammel Kongevej shopping street, close to the station. The future Ruby Hoyel will be converting a former office building into a 219-room hotel with lively lounges, a winter garden and, of course, a rooftop. The project is being led by ECE Work & Live, which is also involved in the brand's forthcoming arrival in Paris. RomeIt is also housed in a former office building close to Termini station. This listed building dating from the earlye The new building is due to open this year with 164 rooms.
" When we acquired Ruby Hotels, we saw exciting opportunities to develop the brand both here in Europe and around the world, as it meets the demands of owners and guests alike for a premium lifestyle and urban hotel.said Karin Sheppard, Managing Director Europe of the IHG Group. The latest signings in Berlin and Copenhagen reinforce its success in strategic city centre locations." . By the time they open, other Ruby Hotels will have opened next year in some of the continent's major cities, including Rotterdam, Edinburgh and Stockholm, as well as in Marseillebetween the Vieux Port and the Euroméditerranée business district.
