Clockwork Orange at the Hilton

For more than 20 years, the Hilton group has been working with the McLaren Formula 1 team, in particular through themed rooms and suites, as will soon be the case in London during the British Grand Prix at Silverstone.
By Arnaud Deltenre -
To coincide with the British Grand Prix, the Trafalgar St. James Hotel in London, part of the Hilton Curio Collection, is dedicating one of its suites to the orange world of the McLaren racing team.
To coincide with the British Grand Prix, the Trafalgar St. James Hotel in London, part of the Hilton Curio Collection, is dedicating one of its suites to the orange world of the McLaren racing team.

While Accor plays on its strong partnerships with the world of football or tennis and its ALL loyalty programme with a Roland-Garros suite or rooms in honour of PSG, Hilton is doing the same with Formula 1. The American group has been a partner of the McLaren team for 20 years now, and is celebrating this anniversary in the run-up to the British Grand Prix. While F1 fans will have a privileged position to watch the race from the rooftop of the Hilton Garden Inn SilverstoneThey will also be able to stay in a 'Stay Like McLaren Racing' suite at The Trafalgar St. James hotel in London, part of the Curio Collection by Hilton.

Created in collaboration with the motorsport team, this limited-edition suite, available to travellers from 8 to 20 July 2025, plunges you into the world of motorsport. the orange world of the stable. Signature 'papaya' door before entering the room, wall decorated with McLaren shirts, helmets and racing suits, iconic F1 team memorabilia, twin racing simulators: members of the HHonors programme will be able to burn off their points. as fast as cars burn litres of petrol for an immersive experience.

The most exciting of these, theUltimate PackageIn addition to the race day package, for which fans can bid until mid-June, the event will be offered on race day itself, 6 July, with live coverage and a paddock-style pit wall for close-up viewing. All this will be accompanied by tailor-made cocktails and dishes to match the event. A few days before the event, on July 2, the Trafalgar St. James London will be transforming its rooftop into the pop of the McLaren stand. It's a place where you can enjoy a leisurely lunch, but certainly not at breakneck speed.

" For 20 years, we've worked with Hilton to fuel meaningful experiences that deepen our fans' engagementsaid Louise McEwen, Marketing Director, McLaren Racing. Lajor partners drive the team's performanceon and off the track ". " From our trackside hotels like the Conrad Singapore Marina Bay and Hilton Garden Inn Silverstone to dozens of other Hilton-branded hotels around the world where the team and fans stay for the race weekend, we're proud to offer exceptional hospitality experiences for the McLaren team."said Mark Weinstein, Marketing Director, Hilton.

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