Modified on 5 September at 11am
The Accor group is unifying its subscription offering around a new global platform called ALL Accor+. Bringing together all formulas, in particular those linked to the Asian and South American markets, this overhaul is based on four new options for frequent travellersparticularly business travellers. Key subscribers for these cards ensure discounts and other benefits at the group's hotels around the world.
" By grouping our subscription offers under a single global brand, we are creating a more attractive productwhich will be gradually rolled out in several regions and will strengthen the ALL Accor ecosystem as a whole. "said Mehdi HemiciChief Loyalty & E-Commerce Officer of the French group. Prior to this development, Accor had already reviewed its subscription policy in 2023 to link it more closely to the ALL loyalty programme and its reservations and rewards ecosystem.
At that time, the Business Plus and ibis Business offers disappeared to make way for the ALL PLUS Voyageur and ALL PLUS ibis cards, which more clearly emphasised the identity of the loyalty programme while raising the level of discounts offered. Formulas that have now been renamed ALL Accor+ Voyager and ALL Accor+ ibis as part of a programme presented as clearer and simpler. " The launch of ALL Accor+ will be a strategic step forward in the way we deliver value to our customers and hotel owners.commented Mehdi Hemici. With four separate season tickets to suit different traveller profiles, members can easily choose the benefits that best suit them. "
For business travellers who are concerned about their budget and that of their company, the ALL Accor+ ibis offers much the same benefits as before - and still at the same price of €99/year. In other words 15 % discount on stays in ibis, ibis Styles and ibis budget hotels, guaranteed room availability two days before check-in, and access to premium customer assistance. While Accor announced a bonus of 10 free Statutory nights for holders of the old card, the new formula highlights " automatic upgrade to superior status after 10 nights booked ".
For professionals accustomed to using a wider range of hotels, the ALL Accor+ Voyager offers extended access to brands ranging from economy to luxury, for the price of €199/year. The current redesign of the ALL PLUS Voyageur card will take effect from the beginning of next year and will simplify the whole package with, from January 2026, a flat-rate reduction of 15 % on stays, all year round, in more than 30 Accor storesincluding luxury brands Raffles and Fairmont. All this is in addition to rooms available up to 48 hours before your stay and automatic upgrades after 20 nights booked.
For bookings made before this date, discounts may still amount to 20 %, but on a more limited number of participating brandsThe 12 Luxury and Premium brands include Sofitel, MGallery, Mondrian, Pullman, Swissôtel, Mövenpick and Adagio Premium, as well as Grand Mercure in China and The Sebel establishments in the Pacific.
As for the former Accor Plus season ticket, previously reserved for professionals living in the Asia-Pacific region, its scope is now global. This programme, which has over 450,000 members, enters a new era from 1 January.er next October by becoming ALL Accor+ Explorer. With 15 % off stays in more than 30 Accor brands everywhere, and up to 50 % off last-minute bookings. Other benefits of this package, which costs €215/year, include two free hotel nights based on the principle of "one night booked, one night free" and automatic upgrading to the next level of the loyalty programme after 30 nights booked. And, the icing on the cake, guaranteed ALL Accor Gold or higher status.
At the same time, the formula born in Asia-Pacific retains discounts specific to the region, notably 30 % on meals and 15 % on drinks. While Accor notes " a fast-growing global subscription market "These privileges linked to the ALL Accor+ Explorer card should extend to other regions over the next few yearsWith specific advantages in the group's hotels in the Middle East and China. For Brazilian residents loyal to the French group's hotels in South America, the former ALL Signature programme will change its name in 2026 to become ALL Accor+ SignatureThis is in line with the new global subscription range. With no loss in exchange for the monthly payment of Rewards points and exclusive advantages at hotels and with South American partners.
