MICE – like so many other sectors of activity – has begun its transformation to embrace artificial intelligence. And as is often the case Kactus The French specialist is taking a leading position in this transformation, becoming the first European MICE player to be integrated into the OpenAI ecosystem, as announced on 7 July.
Concrètement, les utilisateurs vont pouvoir rechercher l’espace événementiel de leur prochain événement directement depuis ChatGPTAnd this by formulating their request in natural language, simply describing the format of the event, the number of participants expected, the desired location and atmosphere... and of course the budget constraints. The booking process is then finalised within the Kactus interface.
Kactus' ambitions go further: "By the end of 2026, this autonomous technology should enable companies to manage their entire event chain via a single conversational interface, from expressing the need to coordinating participants," indicates the platform's management.
" Organising events remains a complex process today, requiring a great deal of research, communication, and decision-making. » analyse Arnaud Katz. The CEO of Kactus continues: « Our ambition is to radically simplify this experience through AI, enabling businesses to instantly access the most relevant venues, suppliers, and recommendations for their needs. This integration represents a key step in building conversational technology designed specifically for professional events. ".
These developments are not just about streamlining the booking process, which has long been a laborious one for MICE players. They must offer Kactus a decisive advantage in terms of data, to better anticipate trends. This is because the platform will thus be able to decipher companies' practices in expressing their needs through each query via ChatGPT. And identify, for example, the criteria that emerge spontaneously during the search, or the trade-offs naturally made by each user. This will allow them to get ahead of other MICE tools, as Kactus's managers are delighted to say: " Where much of the market is still experimenting with isolated features, Kactus is choosing to industrialise these uses now in order to build a lasting advantage in data, user behaviour, and future MICE standards. ".
