Two days, or almost (1.9): this is the difference between business travellers of the two sexes found by Carlson Wagonlit Travel (CWT) in its "Travelling for business" study. Gender differences in business travel booking: early booking and financial impact " (" Gender differences in booking business travel: advance booking behavior and associated financial impact".). By booking almost 48 hours earlier than their male counterparts, female business travellers would pay on average almost 2 % less for their tickets, according to the business travel agency. For companies with more than 1,000 business travellers, the difference would amount to some 50,000 dollars a year. These savings would even reach one million for a population of 20,000 travellers... However, this delta would diminish for the most frequent travellers, according to TMC.
" These analysis techniques open up a whole new world of opportunities for our quest for personalised travel. "warns Catalin Ciobanu, Senior Director Data & Analytics at CWT Solutions Group. " They are applicable to many other segments of travellers, for example by geographical sector, booking channel or business entity. At the end of the day, getting to know our travellers better means not only improving their experience, but also the quality of our service.effectiveness of the company's travel programme ".
