Meet Nicolas Dupeux, Director of Business Solutions at Disneyland Paris

WE CAN TURN AN EVENT INTO AN UNFORGETTABLE STORY

How would you present your new brand strategy?

Nicolas Dupeux - In a European MICE survey we launched last year, we found that event organisers were above all looking for a venue that met rational criteria such as accessibility, security, flexibility of space and an all-in-one venue. But they also expect it to be unique. We have all these elements, and have decided to go one step further in offering a unique event by drawing on our storytelling, which is our DNA, our trademark! We can transform any event into an unforgettable story thanks to the power of emotion and our expertise. It's real added value that we make available to companies. We have an entire team capable of creating an emotional foundation from A to Z, and speakers who can share their experiences on a variety of themes, such as how Disney successfully transformed itself.

Which explains your new name, Disney Business Solutions?

N. D. - These changes represent our strong commitment to the concept of ROE, or return on emotion. We believe that it increases tenfold the classic ROI, in other words return on investment. What's important for participants is to feel emotions. The stronger they are, the more successful the operation will be and the more lasting its impact. That's why we're working on themed evenings, showcasing all our expertise: sets, costumes, sounds, actors, etc. This promise of sensations is reflected in our new name, Disney Business Solutions, a division of Disneyland Paris, and in our promise, " Disney Business Solutions, a division of Disneyland Paris ".Turn events into emotion". These changes are accompanied by a new visual identity: a modernised logo, raspberry colour and round shapes.

Does digital complement this new strategy?

N. D. - It amplifies the experience of events at Disneyland Paris! Digital can be used in a variety of ways. We are currently finalising the virtual reality of our spaces in 3D. So our customers will be able to visit our site without having to travel, experience our products at a distance and realise our potential... We are developing a whole range of applications such as the possibility of having chats during plenary sessions.