It's already been four years since the MGallery has decided to devote a special offer to its female customers, four years of reflection and effort to better meet the specific needs of women. travellersand above all to anticipate them. After patiently developing its offer "Inspired by HerMGallery is now moving up a gear. At the beginning of December, the collection of boutique hotels organised an evening event in Paris for partners and journalists, at which they presented their new new ambassador world : Inès de la Fressange. Presented by MGallery management as a " seasoned traveller "embodying the female globetrotter "The brand's new muse could even soon contribute directly to the design of the "Inspired by Her" offer, perhaps by designing elements of the room. For the time being, it's all about embodying the femininity that the AccorHotels brand has taken on - indeed, asserted - by drawing on her own experience as a business traveller: "Inspired by Her". I spend my life travelling for work, and I have the impression that everything has been done for these little men in grey, as if they needed reassurance..." says Inès de la Fressange, who fully endorses this ". positive discrimination" .
Adapting the size of slippers and the cut of bathrobes, installing floor-level mirrors or hairdryers that are both practical and efficient: these are just some of the initiatives developed by MGallery hotels through the "Inspired by Her" offer. These already include 85% from French establishments of the brand, but geographical expansion is on the cards. MGallery has recently rolled out this feminine touch internationally, and even plans to have all its hotels converted to the 'Inspired by Her' format by the end of 2018.
To back up this strategy, MGallery has conducted a survey of travellers of both sexes. The brand has published a survey of 3,000 people, not only in France but also in Italy, Australia and the UK. The results confirm the brand's strategy, showing almost unanimous support for the concept of an offer dedicated to women, both among the women first concerned (86%) and among the male clientele (80%).
