hotelF1 revamps its offering to appeal to women and young people

New offers for a younger audience, that's what hotelF1 announced on 10 April. All the brand's spaces will be remodelled in the coming years around the theme #Ontheroad.
The new Cabrio room from hotelF1
The new "Cabrio" room © hotelF1

The low-cost chain hotelF1 has just given its offers a lick of paint. The super budget chain fromAccorHotels announced the 10 April: new rooms and communal areas. The redesign begins with a new name based on the theme of the road. The "#Ontheroad" hotels offer rooms named after famous car models. The " Cabrio "have a double bed as well as a dedicated bathroom with shower and WC. This contrasts with the brand's usual offering, where amenities are usually located on the landing. Other rooms remain closer to the original offering, such as the " Combi "and its six single bunk beds or the Tandem "with a double bed and a sink.

More convivial communal areas

The remodelling of the rooms is only one part of the chain's new identity. hotelF1 has created a "new" identity for the hotel. lobby orientedexchange and the entertainment. It includes a " musical atmosphere "a wall of expression for share good tips "as well as an arcade terminal. Residents aren't the only ones affected by this overhaul. Various services will be made available to external customers as a laundrya electric charging point for vehiclesand foodtrucks or even parcel delivery terminals. The first wave of hotels will be completed in spring 2018. The rest of the network will be ready by 2020.