Agathe Fabron (AccorHotels): "Loyalty or not loyalty?

"For people who travel frequently, it is extremely important to be recognised by hoteliers, to be able to find their preferences and to benefit from added services depending on their status. While mobile executives are often members of loyalty programmes on a personal basis, whether or not to include this subject in corporate contracts is a matter for the company to decide. While the idea is gradually gaining ground in Europe, it is mainly American companies that are keen on it. Through the card, they even wish to have additional advantages - for example, late check-out, an upgrade, an aperitif - that will differentiate an employee of company X from that of company Y. This can be a lever for human resources. The more benefits you offer your employees, the more loyal they will be to the company. "