John Baird-Smith (HRS): "Blockchain, the future of hotel booking?"

For John Baird Smith, Managing Director France at HRS, blockchain technology has a definite future in the world of hotel reservations.
John Baird-Smith, Managing Director France of HRS

"Blockchain technology will aim to improve the accuracy and transparency of the company's hotel contracts and rates, as well as the monitoring and auditing of personal data shared between companies and hotels. For example, we are working with Siemens on a tariff negotiation project based on smart contracts whose conditions change according to the environment. One of our latest experimental projects is also based on this technology, with a solution that facilitates check-in. HRS registers travellers and their booking information. Hotel staff then receive a link by email directing them to a portal where they can check the customer's personal details in order to proceed with check-in, while ensuring that the traveller is charged the correct rate. "