How far will Accor in expanding its portfolio? Already well established with the acquisition of 14 new brands 2018 alone will see the addition of a new in-house brand: Tribe. The concept unveiled on 4 March by the French hotel group is already taking shape in Australia, with a 126 rooms inaugurated at Perth. In Europe, Glasgow seems to be the first destination chosen, with an inauguration scheduled for this year.
While the hotel group refers to " de-standardised establishments" The representatives of this new brand are all expected to give pride of place to design, with cushions by Jean-Paul Gaultier and lighting by Tom Dixon, for example.
As for the Tribe brand's roadmap, two key dates have already been set: between now and 2022A further ten Tribe hotels are due to open - for a total of 1,700 rooms, and by 2030 150 destinations will be home to the 'tribe'.
150 international destinations by 2030
" The more than 50 establishments under negotiation over the next few years, we believe that the TRIBE brand will experience strong growth throughout the world, including in key cities such as ParisLondon, Singapore and Dubai, Bangkok... and will be introduced in 150 international destinations by the end of the year. 2030 "explains Gaurav Bhushan, Managing Director of Accor Development.
Accor: a few figures...
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