Le paper ticket is more than ever an endangered species disappearance. By the way, nine out of ten Eurostar tickets are now dematerialised under electronic formatThe company's mobile application now generates more than a third of all tickets (35%). The railway company intends to go even further, with the overall ambition of reduce paper consumption by 50% by next year. As part of this strategy - a programme called Green Travel - is part of Eurostar's new approach, which is now connected to the Google Pay. Business travellers with smartphones running Android L or higher can now download their ticket from Google Pay using the Eurostar application. They can then simply present their smartphone at the check-in kiosks.
" By offering e-tickets to Google Pay users, we hope to encourage more travellers to opt for an e-ticket. "explains Perrine Allainwho is in charge of digital at Eurostar. Encouraging more of our customers to use electronic tickets is also helping to reduce our impact on the environment. ".
In addition to this link-up with Google Pay, Eurostar has taken advantage of the latest updates to its mobile application to integrate new functions, including providing passengers with public transport maps.
