Already partners in their loyalty programmes, Air France-KLM and Accor are going even further by offering their loyal customers a dual reward system described as "unprecedented in the European travel sector". Since 20 June, loyal customers of these two major players in the travel industry in France and Europe have been able to earn Flying Blue miles and Le Club AccorHotels rewards points simultaneously, both for flights marketed by Air France and/or KLM and for stays at Accor hotels participating in the programme.
To benefit from the service Miles+PointsIn order to earn points, members must link their two accounts on the websites of one or other of the programmes, with rewards then being accumulated automatically. The scale set is 0.5 points per euro spent on each flight, in addition to the miles usually awarded) and 1 mile per euro spent on hotel accommodation, in addition to the points awarded. When converting miles into points, and vice versa, 4,000 Flying Blue miles are equivalent to 1,000 Rewards points, and 2,000 Rewards points to 1,000 Flying Blue Miles.
"The development of Miles+Points was guided by the desire to offer our customers new ways of collecting and using Flying Blue Miles. We are delighted to have developed this service in partnership with Accor, for the benefit of our joint customers"commented Benjamin Smith, CEO of Air France-KLM. For his part, Sébastien Bazin, CEO of Accor, said: "The radical evolution of lifestyle loyalty programme Accor's ALL - Accor Live Limitless, will bring our 'enhanced hospitality' strategy to life, and our ambition is to be present in our members' everyday lives, not just in the hotel industry."
