Uber Rewards has been a long time coming, and we'll have to wait a little longer before we get our first points. But the arrival of loyalty programme at France has been official since 29 Januaryand its promised effective deployment". over the coming weeks ". The platform's most frequent customers VTC - particularly business travellers - will earn points for every journey they make: one point for every euro spent on a shared journey in an Uber Pool, two points for the UberX, Green, Access and Comfort ranges, and three points for journeys in a Saloon or Van. And if they feel like having a meal delivered to them while they're on the move, or once they're back home, the UberX, Green, Access, and Comfort ranges will also give them points. Uber Eats will also reward them with one point per euro.
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These points will give access to four statutes - Blue, Gold, Platinum and Diamond - guaranteed for six months, and associated with different types of advantage. If status Blue (0-500 points) and Gold (500-1500 points) mainly give access to discounts on a network of partner merchants, business travellers could benefit from more 'business' advantages with the Platinum and Diamond. On the agenda: a more flexible repayment policy, a new protected price on a privileged routeand above all a priority access to airports.
So the start of 2020 is all about loyalty business travellers on the French VTC market. A few hours earlier, the French company Marcel had also embarked on this path. Like the American giant - and many other players in the business travel sector - the start-up created in 2014 rewards travellers with a points system, again giving access to four statutes I love it, very much, passionately, madly. In addition to the discounts on an ecosystem of partners - all of whom are part of a "one-stop-shop" approach - I also like the fact that I'm part of a network of partners. responsible consumption "travellers will see offer a journey every 100 kilometres.
