Despite the health crisis, B&B Hôtels is continuing to expand and has announced the opening of several hotels in France and Europe between now and the beginning of 2021. Following the recent inauguration of three hotels in the Paris region - Paris Porte de Bagnolet, Paris Meudon Vélizy and Saint-Denis Porte de Paris - the budget chain will be adding new regional outlets between now and the end of the year, including Poitiers airport from the end of September, as well as Cambrai and Ouistreham.
" We are on a new dynamicsaid Fabrice ColletCEO of B&B Hotels. In this particular context that we are all familiar with, the B&B group has chosen to continue its development. As demonstrated by our forthcoming openings in France and Europe, we intend to play a key role in the European hotel market. "
Car the deployment of the brand is not confined to France. Two hotels are planned in the coming months in Italy, in Cortina and Bolzano. And by the end of 2020-beginning of 2021, six new establishments will be added to the group's offering in Germany, as well as two more in Austria. Switzerland will also see the addition of three new establishments. Lublin in Poland, Ghent in Belgium, Budapest in Hungary, Oporto in Portugal, Malaga and Murcia in Spain, and even Rio and Sao Paulo in Brazil, are all on the way. Brazil The year 2021 is already shaping up to be a busy one for the brand.
In parallel with this development, B&B is pursuing its digital strategy by gradually linking all its establishments to a unique online sales platform. After France, Spain, Italy and Germany, the hotelbb.com website now allows customers to book stays in Belgium, Switzerland and Poland. In all, 520 hotels are available on the brand's website. The next step is to link these hotels to the CLUB loyalty programme, and to offer customers the option of contactless check-in, as is already the case in France, Germany, Italy and Spain.
