The Brazilian business travel market continues to grow. Between January and September, it generated more than 1.74 billion euros in revenue, an increase of 7.41% year-on % -year. These figures come from the Brazilian Association of Business Travel Agencies (Abracorp). The month of September alone accounted for 218.5 million euros, an increase of 1.74 %%.
Air transport remains the largest expense item. It accounts for about 60% % of revenue, with 1.11 billion euros and an increase of 11 %%. Hotels follow with 545 million euros, an increase of 3 %%.
Brazil gains two places in the ICCA ranking
Brazil is also progressing in the MICE segment. In the 2025 ranking by the ICCA, the destination has moved up to 13th place worldwide for hosting international associative events. It has hosted 276 of them, compared to 234 in 2024, an increase of nearly 18 %%. Brazil thus retains its first place in Latin America. Since 2022, it has gained twelve places and increased % its event volume by 151. Furthermore, 42 Brazilian cities are now included in the ranking, compared to 26 in 2023. São Paulo, Rio de Janeiro, Brasília, Campinas and Belo Horizonte remain the main hubs. In parallel, Fortaleza, Recife, Porto Alegre, João Pessoa, Bonito, Bento Gonçalves or Campina Grande are gaining in visibility.
Increasing air connectivity
This dynamic is based on the growth of international tourism. According to the Central Bank of Brazil, foreign visitors spent 7.48 billion euros in nine months (+10 %%). Brazilian airports welcomed 22.7 million international passengers (+7.2 %). However, air accessibility conditions the arrival of delegates, exhibitors and associations. That is why Embratur, responsible for the country’s international promotion, targets foreign organizers and buyers. It has launched the Brazil Incentive Showcase, a digital platform dedicated to the incentive market.
