The charm of boutique hotels, the energy of the city, a sustainable dimension with, for example, mattresses and bed linen made from 100% recycled materials: the voco brand lives with the times. Launched by the IHG Group in 2018this top-of-the-range brand is now taking off with its first hotel in France, in Paris.
Located just a five-minute walk from Montparnasse station, this establishment, managed by Paris Inn Group, offers a wide range of services. sober, contemporary interior design designed by the Roque Intérieurs agency. The programme includes 102 rooms, all with Nespresso machines and ultra-fast Wi-Fi connections. While some extra-large Premium rooms have a private terrace, the Junior Suites have several separate areas. On the food and beverage side, the Parisian coffee shop Douze Grammes offers a range of dishes, pastries and drinks, including Belleville-roasted coffees and local beers, to be enjoyed at the bar or on the leafy terrace. Voco Paris Montparnasse also has two flexible meeting rooms.
" Since we launched voco Hotels two years ago, we've seen fantastic growth around the world, and it's very exciting to be opening this new hotel today. France's first hotelwith three other addresses already signed in this country "said Will Yell, the brand's director for the Europe-Middle East-Africa and Australia region. Strasbourg later this year, Reims in 2021, Beaune in 2022: other cities are already on the programme.
But France is not the only country to discover this new concept initially unveiled in Australia and already deployed in the United Kingdom, Montenegro, Saudi Arabia and the United Arab Emirates. Earlier in September, Villach in Austria also saw the inauguration of a 130-room, 5-suite hotel on the banks of the river Drau. This is a first in Northern Europe, with others to follow, notably in Germany, in Düsseldorf shortly and at Frankfurt airport in 2022. In the Netherlands, a facility in The Hague is also expected next spring. Also on the cards are Edinburgh and Krakow, as well as Sydney, Melbourne and Da Nang in Vietnam.
In total, the company's pipeline comprises 28 establishments which will appear in 19 countries over the next five years, with a ten-year target of 200 voco hotels. In this context, the arrival of the brand in the United States - with three projects signed in Florida, Missouri and New York - and in China, in Hangzhou and Wuhan, was also announced in September.
