Air Canada wants to diversify its menu offering in Premium cabins

Air Canada will draw inspiration from Singapore Airlines' "Book the Cook" experience to offer a wider variety of meals in business class, for pre-order.
Air Canada Signature Class catering service (Photo: Air Canada)

Air Canada already offers several menus in the Business Signature and Economy Privilege cabins on its flights, which passengers can order in advance. But for the moment, these are the same menus as those served on board aircraft. So Canada's national airline is determined to do better. It will be inspired by Singapore Airlines' "Book the Cook" business culinary offer. And offer a series of menus featuring more regional flavours, such as Latin American, Middle Eastern and Asian cuisine. These menus will be available by ordering them in advance on the airline's website. As is already the case with Singapore Airlines. This information was provided by Mark Nasr, Air Canada's Executive Vice President Marketing and Digital to Executive Travellers magazine. Implementation will be gradual because Air Canada has to adapt and manage its three catering units at its hubs in Montreal, Toronto and Vancouver. According to the Executive Vice President at Executive Traveller, these optional menus will be available by the end of the year. end of 2024.

Toulouse-Montréal inaugurated

What's more, Air Canada inaugurated its service between Montreal and Toulouse on 1 June. The year-round non-stop service to Toulouse is Air Canada's fourth destination in France. France. This is the only year-round service between North America and south-western France. Francelinking two of the world's major aeronautical centres.

Flights to Toulouse are operated by Airbus A330 offering three classes of service. Flights take place five times a week, departing from Toulouse in the early afternoon.