As part of its multi-channel strategy, American Express Global Business Travel (GBT) is enhancing both its instant messaging and its Amex GBT Mobile application. Messaging on the Amex GBT mobile application, which allows travellers to chat with a travel adviser, has now gone live in more than 24 countries. In addition, travellers can now contact an advisor directly on Apple Business Chat using iPhone and iPad messaging is no longer just reserved for Amex GBT customers in the United States. The feature is now available in other countries, including France, Germany, the UK and Canada.
In addition to Apple Business Chat and the Amex GBT Mobile App, the Connect Portal online hub allows travellers to send messages and access their company's online booking tool, as well as their personal itineraries and invoices. Extension to other popular messaging services is planned before the end of the year.
The 'mobile first' strategy has also led the travel agency to offer new features for its mobile application. With Travel Program Notificationthe Amex GBT app enables travel organisers to send messages and advice to travellers based on their location, using push notifications. In the coming months, it will be possible to speak to an adviser directly via these push notifications.
At the same time, the application will integrate information from the Travel Vitals web platform. Launched by Amex GBT this summer, this site offers TMC customers, and indeed all travellers, free access to the site, a wealth of up-to-date information on travel conditions and arrangements in different countries and towns, as well as health measures taken by airlines, railways and hotel groups.
Thanks to data sharing with Travel Vitals, Amex GBT Mobile users can access a section of essential information and find a personalised summary according to their itinerary, such as the regulations and restrictions that may apply during their trip.
" Le COVID-19 has been a catalyst for the development of our messaging platform and its functionalities. We have also changed the way we look at information itself. We see it as a service, and we want to help our customers meet this need by being present on networks they trust. "said Andrew Crawley, Commercial Director of American Express GBT.
