Berlin wants to host congresses again

This Thursday 25 March meet tourism and MICE professionals to attend a face-to-face conference at the Estrel Hotel in Berlin. In this case, the test conference, which must demonstrate that the face-to-face meetings could once again become possible thanks to the introduction of rapid antigen tests. The conference is organised by the Berlin Congress Bureau, a subsidiary of the visitBerlin tourism agency.

The MICE industry shows how events can be organised with professional testing and hygiene concepts supported by digital technology

An opportunity to revive a a key sector for Berlin's economy. According to Christian Rickerts, Berlin State Secretary for Economic Affairs, " We miss the visitors, the events, the live events in the city. This pilot project is important for preparing the next stages of a reopening. The MICE industry shows how events can be organised using professional test and hygiene concepts supported by digital technology. "

MICE and culture in the front line for reopening

For Burkhard KiekerManaging Director of visitBerlin, " In addition to vaccinations and hygiene protocols, rapid tests are the key to a gradual rise in the convention sector. We want to give new prospects to the MICE sector, which is so important for our city. "

Participation in the event follows a strict protocol. Online registration was required in advance, and tickets were non-transferable. On site, all participants undergo a covid antigen test prior to the event. The test is carried out either at the Estrel or at an outdoor testing station. All tests are free of charge for participants. Vaccinated persons must also undergo the test.

The test must not be more than 12 hours old. A negative response to the covid guarantees participation in the event. On site, social distancing, wearing a mask (FFP2 or medical) and other health protocols are of course applied.

The event is part of a wider operation to reopen public spaces to a variety of events. The city has organised nine events in various cultural and public venues. A theatrical performance has already taken place at the Berliner Ensemble, a concert at the Philharmonie and this evening there will be another concert at the Konzerthaus Berlin. Also included are Berlin's two opera houses and another theatre.

Some of the capital's museums have also reopened to the public. However, VisitBerlin will be introducing a digital ticket reservation system for all museums on 31 March..

The administration of the Senator for Culture of the Land of Berlin will evaluate and publish the results of these trials. Other openings should follow. A possible model for France ?