Kyriad measures post-crisis bleisure

Bleisure, Bizcation or even Tracances (sic): whatever the label attached to this practice of extending a business trip for personal purposes, it is becoming increasingly common. To find out for sure, Kyriad turned to OpinionWay to survey a thousand people in France during the summer. A study that mixes different traveller profiles, since the travel threshold was set at at least two nights in a hotel over the last four years.

According to the results released on 6 December by the brand of Louvre Hotels Groupthe health crisis has helped to reinforce the phenomenon of bleisure. In fact, 20% of those surveyed said they were more inclined than before Covid to stay a few extra days to visit, take time off and telework. Unsurprisingly, the possibility of working remotely - discovered or reinforced during the crisis - has given employees a desire to go elsewhere. It has also, and above all, led them to take these desires on board. The majority of those surveyed (53%) say they are now prepared to ask their employer to allow them to take advantage of a business trip to telework for longer. Today, more than half of French people have already tried bleisureincluding 73% from CSP+ people under 35. In a quarter of cases, bleisure is even conjugated in the plural, with one's partner.

Organising a business trip... around a personal event

While taking advantage of a business trip for personal reasons is now generally accepted, the Kyriad study reveals another, more surprising parameter. Half of French people (49%) say they have already planned a business trip around a personal event. Here too, the figure climbs among the younger generations, reaching 65% among the youngest working people.

For Daphné Mereuze, Kyriad France Brand Manager, " These trends are driving us to reinvent the hotel experience with strategic locations and to offer not only an ideal quality of comfort for both sleeping and working, but also easy access to centres of interest, both close to the city centre and the business district, a tourist setting and services adapted to teleworking. What's more, we're well aware that more than a third of working people who stay in hotels for work purposes would like to stay longer to work on site. ".