BNP Paribas and Accor are launching a co-branded payment card, associated with the ALL loyalty programme - Accor Live Limitless. Suggested early 2021 on the French marketIt will be gradually rolled out across Europe, giving holders the chance to collect loyalty points from the first euro spent on everyday purchases. " In a context disrupted by the health crisis, allowing members to continue to use their loyalty programme at a time when travel is temporarily reduced is essential. "says the hotel group in a press release.
Last February, Accor announced a co-branded in association with Visa, the solution offered in partnership with BNP Paribas will be available in three different formulas: an ALL-VISA Pulse card for Millenials, an ALL-VISA Explorer card for customers with high personal or professional mobility and, finally, an ALL-VISA Ultimate card for super-premium customers. What's more, you won't need to open a new bank account or change banks to acquire it.
In addition, this card comes with a secure application "Accor Pay", created in partnership with BNP Paribas, which will enable customers to track their balance, manage their spending, consult their points or even talk to the concierge service at any time and in complete security. " The payment card market is undergoing a major transformation, particularly in Europe, in both functional and technological terms. Today, it is one of the major levers for enhancing the customer experience and proposing higher value-added services and offers. "said Jean-Laurent Bonnafé, Chief Executive Officer of BNP Paribas.
For Accor, this payment card is in line with its "enhanced hospitality" strategy, which goes beyond the hotel sector to offer tailor-made services and unique experiences to local guests and residents. loyalty strategy through the ALL- Accor Live Limitless programme. " The launch of the ALL payment card, an innovative and ambitious tool, is a key stage in the roll-out of our loyalty programme, which already has almost 70 million members. "said Sébastien Bazin, Chairman and CEO of Accor.
