Speakers immersed in a 3D universe, graphics that appear as if by magicwith backdrops that move or change colour at will, all illuminated by virtual 100% lighting: the new Studio Oxygène-Technologie XRunveiled by Chateauform', takes corporate events a step further by combining the real and the virtual.
From the very beginning of the digitisation of meetings, with the help of Covid, Châteauform' was one of the first to offer companies solutions These include Studio 28 at the George V for small TV shoots, the Seine at the Metropolitan for hybrid meetings that are half face-to-face and half virtual, and the Haussmann set at the Docks de Paris for spectacular shoots. Enough to cover all the requirements. But Europe's leading organiser of seminars and events is now going one step further, offering the Paris Saclay conference centre in Massy a cutting-edge technology used by the cinema in particular or video clips.
" XR technology is just under two years oldsays Eric Matouk, STARDUST Group Development Director. We see her in the United States for innovative TV programmes or the latest Eurovision and Euro 2021 football competitions".. The STARDUST Group, already a Châteauform' partner for Studio 28 and the Métropolitan 'Seine', took a year to develop and adapt this technology for corporate events.
In fact, the originality of the 70 m2 Studio Oxygène -Technologie XR is based on a green backdrop from floor to ceiling, including the walls, enabling the creation of virtual worlds in 3D. " You can immerse people as well as objectssuch as tables or carssays Eric Matouk. The set is tracked by three 4K cameras controlled from the control room. Zoom in, zoom out, dolly: when they move, the set follows suit. "To add to the illusion, the shadows of people and objects on the ground are clearly visible. " The brain is in no doubt, it's not fakeeverything seems true".says Stardust Group's Development Director.
This high-tech studio can be used for post-production, with video effects added to the footage afterwards. But it's not enough, Above all, this stage can be used for live eventsThese will be streamed on one or other of the platforms. " That's what we've focused this product on" says Eric Matouk. A 25 m2 LED wall completes the package, enabling participants to interact with each other from a distance.
During the event, the presenter can add dynamism to the scenography by changing the world as often as he likes, in a very simple way using a smartphone. " For example, when presenting results, the speaker on stage will simply have to press a small icon to bring up a sentence or 3D graphics. This is ultra dynamicsays Eric Matouk. Other possibilities include having a remote speaker appear and chat with them in real time, adding a brick for uploading documents, and changing the colours and lighting of the set at a stroke. Better still, you can change your world completely. STARDUST Group currently offers a catalogue of 40 different decorsAll of which can be customised in your corporate colours.
The range of possibilities opened up by this technology extends to conventions and presentations of results, awards ceremonies such as the STARDUST Group has already organised for Saint Gobain, as well as virtual showrooms and car launches. It is also for discover buildings that don't yet existIn addition, it can be used to move around in inaccessible places, for example to show a space rocket taking off from the ground. These are just some of the projects in the pipeline for the specialist in digital event solutions. " The possibilities are endless. We can go very far with trickery and virtualisation".concludes Eric Matouk.
