Châteauform' invites itself into the historic walls of the Institut de France. France's leading MICE company has just been awarded a five-year contract to operate 3 Mazarium, the integrated event space at the Institut de France, from next January. within the venerable institution which since 1795 has brought together the five academies, including the Académie Française. Since 2019, the palace on the Quai Conti, built above the medieval ramparts of Philippe Auguste's watchtower, has been a contemporary venue for prestigious receptions and conferences.
Originally entrusted to Noctis, now Paris Society, Châteauform' will soon take over the running of the company, becoming its 76e Home. Designed by architect Marc Barani, this 1,590 m² modular facility combines centuries of history and contemporary design to set the tone for conventions and conferences, gala dinners and product launches.
The 3 Mazarium is structured around a number of areas, including a 350-seat auditoriumnamed after André and Liliane Bettencourt in reference to the patronage that enabled the creation of this MICE venue. The Salle de la Tour can accommodate around 100 people, while the Grande Halle can host dinners and cocktails for 150 to 350 people.
Châteauform''s range of events, developed alongside its Seminar Houses and based on the acquisition of Eurosites in 2017Châteauform' Event is adding a prestigious venue to its portfolio, with the addition of the Salle Wagram, 28 George V and, for larger events, the Docks de Paris. To run the 3 Mazarium, Châteauform' Event will be drawing on its expertise and tailor-made approach, as well as partnerships, in particular with in-house caterer Nomad, which guarantees a high standard of service. sustainable gastronomy and quality, eco-responsibility being one of Châteauform''s core values. On the technical side, with the Stardust Group, in charge of stage design and cutting-edge audiovisual equipment.
" From the outset, Châteauform' has endeavoured to sublimating the heritage of its sitesThis mission is deeply rooted in the company's DNA. This mission, deeply rooted in the company's DNA, echoes the vision of the Institut de France, which preserves and enhances the important heritage of which it is the custodian." explains the group in its press release.
