With the new U Arena, La Défense dreams of becoming a lifestyle destination

The inauguration of the U Arena on Thursday by the Rolling Stones is part of a dynamic transformation of La Défense, which will also involve the hotels in the business district.
U Arena
The new U Arena has just been inaugurated at La Défense

Mick Jagger was eagerly awaited at La Défense, not only by fans of the Rolling Stonesbut also by the managers of the business district. Because theInauguration of the new U Arena on 19 October by the British group should give a much more festive feel to the "Paris business district.

make people want to stay

This U Arena, which is both a concert hall and a rugby stadium, will host 60 events a year and will be used to attract a more leisure-oriented clientele to hotels, to offer relaxation moments to 180,000 employees of the district while extending La Défense towards Nanterre and Courbevoie. "It will no longer be the "rock of Monaco" hemmed in by the circular boulevardexplained Jean-Claude Gaillot, Managing Director of Epadesa, last July. Like the world's other major business districts, we need to put on events and hotels to make people want to stay here.."

La Défense
La Défense is gradually becoming a lifestyle destination

The opening in June 2017 of the very lifestyle Citizen M materialises this new ambition. Set to from 2,500 to 4,000 roomsThe hotel offer will open up to other types of accommodation, such as new generation youth hostels while, of course, relying on more business-oriented brands. Set to become an architectural beacon for the district, the Tour of the arch gardens is intended to be a vertical village, with shops and bars on the first floors, offices higher up, and 700 hotel rooms encompassing four brands of the IHG group - Crowne Plaza, Holiday Inn and Staybridge - and to top it all off, a rooftop. And to top it all off, a rooftop. The new towers and those undergoing renovation will offer rooftops, whereas until now the district has offered no overall view.