EasyJet targets business traffic

EasyJet continues to make inroads with business travellers. The adaptation of its product to a clientele demanding flexibility, reliability and simplicity has resulted in a remarkable growth in premium passengers. Between 2012 and 2018, the number of passengers travelling for business reasons rose from 10 million to more than 15 million, with last year recording growth of 17 %. Experts estimate that almost 25 % of all the airline's passengers travel for business reasons. Revenue per passenger rose by 14.4 % in this premium segment, an increase made possible by the airline's expansion in Berlin, but also due to strikes by national carriers such as Air France, which boosted sales.

In addition to the new routes, the company also wants to strengthen its market share in the business world through three objectives: optimising schedules on major airlines and increasing frequencies to boost the number of flights in the time slots most in demand by business customers; developing direct contracts with its corporate customers and launching a dedicated website for SMEs to enable them to book more easily and automate invoicing; and finally, launching a more personalised range of products including new business rates and packages such as the Flight Club for Business Partners. The aim for easyJet is to achieve a good balance between leisure and business passengers.