Launched in 2021 by the Accor group, the luxury brand Emblems Collection took its time before the first establishments joined its fold, and hence that of the French group and its sales force backed by its ALL programme. But the last few months have seen its development accelerate. Two hotels with a mountain feel are due to open next year, one the Elatos Resort, on the slopes of Mount Parnassus in Greece and the other in Italy, the Hotel Bellevue Cortina d'Ampezzo, in the Dolomites.
But Maud Bailly, the general manager of Emblems as well as Sofitel and MGallery, announced at the beginning of the year that the collection's grand debut would take place at in Europe by 2025, " in an exceptional location".. This promise has been fulfilled with the unveiling of its very first establishment: the prestigious Lucknam Park Hotel & Spain the United Kingdom. Located near Bath, on an estate of over 200 hectares, this ambassador of British chic will embody the intimate luxury and made-to-measure service of Emblems from the fourth quarter of next year.
" We aim to select iconic boutique hotels that allow our customers to reconnect with themselves, away from the noise of everyday life, has described Maud Bailly. In a fast-paced world, we value privacy and tranquillity, offering an environment where luxury is not noisy, but deeply felt."
The great green of English lawns, meadows and forests, 42 rooms and suites only in more than 9 independent cottages: this former manor house dating from the XVIIe The Lucknam Park Hotel & Spa, which dates back to the 19th century and was converted into a hotel in 1988, offers not only luxury but also calm and pleasure, particularly through its spa, which includes an indoor/outdoor hydrotherapy pool, five thermal cabins and eight treatment rooms. A former member of Relais & Châteaux, Lucknam Park Hotel & Spa also boasts a gourmet restaurant led by chef Hywel Jones, which has been Michelin-starred for over twenty years, and since last year a contemporary bistro, the Walled Garden.
While the hotel offers a choice retreat for exclusive moments of relaxation, Lucknam Park is also turning its attention to the business clientele. With, announced on the hotel website, four lounges for intimate meetings or dinnersThe largest of these can accommodate up to 16 people. All this is complemented by the countless team-building activities on offer on the estate, including archery, pigeon shooting, falconry, duck-breeding lessons and, as the hotel has a riding school, everything to do with the relationship between man and horse.
Now on track, the Emblems Collection brand is looking forward to new developments, probably on every continent. " With eleven Emblems hotels already signedWe are on track to reach our target of 15 hotels under development by the end of 2025, doubling our pipeline in just one year." said Xavier Grange, Director of Development for the Sofitel Legend, Sofitel, MGallery and Emblems brands. This is the first step on the road to 60 establishments worldwide by 2032.
