The inauguration of the Emirates First was celebrated on 18th July on the Dubai. This further consolidates the premium status of a carrier which claims to be the world's largest operator of international first class travel, with 26,800 seats per week, and the largest number of seats in international first class.
The new zone Emirates First welcomes business travellers to the Terminal 3. It is easily identifiable by its imposing golden entrance. Inside, the VIP area is dressed in a palette of warm tones, accented here and there with bronze and gold, in the image of the airline. And to complete this resolutely upmarket decor, all the digital screens and advertising have been removed, in favour of subdued lighting enhanced by natural vegetation.
" We are investing heavily in modernising our ground products, and Emirates First is one of the areas that will provide a unique and private environment for our First Class customers and Skywards Platinum members. "says Adel al Redha, Emirates Vice President and Chief Operating Officer. We know our customers value privacy and convenience, and this will bring an extra level of hospitality to the check-in experience, as part of our efforts to continually improve the overall journey. ". Adel al Redha continues: " Now our customers can enjoy a stylish transfer with our chauffeur service, fast check-in at the exclusive Emirates First, a world-class pre-boarding lounge and a multi-award winning flight experience with Emirates. ".
