And that's two for FirstName. The "feel good" brand designed by the Alboran group is continuing its conquest of the South-West with an address in Toulouse, its second in France. after opening in Bordeaux early 2023. The latter, affiliated with the Hyatt Group's JdV brandhad spread its lifestyle spirit throughout the Meriadeck business district, transforming the former Allianz towers into a place of hospitality combining inventive design, trendy locavore catering and cocooned rooms.
You don't change a winning team, especially in Toulouse. Expected late April/early MayThe new FirstName hotel boasts the same design duo, Marc Hertrich and Nicolas Adnet, a restaurant also named Bada and an affiliation with Hyatt's JdV brand. To be announced in the coming months, this merger will further strengthen the American group's offering in the French regions, following the opening of a Hyatt Place in Rouen and the one planned for the second half of the year at Reimswith a Hyatt Centric also owned by the Alboran group.
Along the Allées Jean Jaurès and the Ramblas in the city centre, close to Matabiau station, FirstName Toulouse revisits a former Pullman hotelhoused in the city's tallest building at 57 metres. A location and a past that will speak volumes to business travellers, for whom the hotel will offer eight meeting rooms, including the creative White Room, with digital tools and slate walls.
But the FirstName Toulouse is not just a large business hotel. Designed as a place to liveThe hotel is preparing to welcome its guests with a big sheep, an XXL mascot called Badaboum. A friendly introduction for both families and business travellers. In addition to 126 rooms and suites, the hotel is for the first time offering 102 self-catering flats for these two key target groups. All of this is combined with practical services such as baby-sitters on request for families, and access to a pop laundry for professionals visiting the Pink City for long periods.
Bedding made in France and organic and vegan products made in the South-West, from the Oceopin brand, activated charcoal air purifiers, locally roasted coffee: all the rooms and flats have the same offer for relaxing holidays with a sustainable, local focus. Each floor features the arty touch of local photographer Maia Flore.
The FirstName Toulouse aims to appeal to both local residents and travellers from all over the world through its range of restaurants. Open every day and every evening, its urban canteen Le Bada offers local, regional and eco-responsible cuisine. The bar, decorated in copper vats, is a coffee-shop by day and a cocktail bar by night. But the hotel also has some surprises in store, with a place hidden behind a library, speakeasy style An izakaya with ceramics and lanterns on the ceiling, with Japanese dishes, beer and sake. And to add to the 'just like Japan' feel, there are karaoke evenings on the programme on certain evenings.
