GBTA France enters the business travel market

The business travel sector has welcomed a newcomer with the launch of GBTA France, which was made official on Thursday, reflecting, according to the association, the importance of the French market. This is the first national branch of the global business travel association in Europe.

GBTA France will hold its first meeting in mid-February, under the leadership of Yann Le Goff, who has been appointed chairman for a two-year term. He will be joined by Jean-Pierre Drioux, appointed General Secretary, and Paul Tilstone, Treasurer. The Global Business Travel Association (GBTA), which has just formalised this new entity, is already looking beyond the French market: "The association will be GBTA's first branch in Europe, will create a new network of business travel buyers and suppliers in France and will develop a wider French-speaking network, which GBTA launched last year, by involving other French-speaking professionals (Canadians and Africans) in the GBTA network". The association, a leader in the global business travel industry, also announced its expansion objectives in Europe, which should be supported by this first national branch on the Old Continent.