Google sets out its hotel ambitions with Room 77

Google has taken another step towards the world of travel by signing a licensing agreement with Room 77, a hotel booking platform whose technological skills could soon be exploited by the search engine to refine its ambitions in the world of travel. Ambitions that are becoming less and less concealed by the web giant.

From one day to the next, from acquisitions to partnerships, Google's aims in the world of travel are becoming clearer. While the Hotel Finder and Flight Search tools have not yet revolutionised the booking process, especially in the corporate world, they certainly herald new, far more ambitious tools, which will be able to draw on Room 77's technology. The hotel reservation platform has just signed a licensing agreement with Google, which should lead to new functionalities in the field of hotel reservations for the general public. In the meantime, perhaps, products specifically aimed at corporate customers.