The beginnings of a beginning. The Hilton Group is expanding its lifestyle offering with a new brand collection called Outset. Literally 'the beginning'. But Outset is only the latest addition to the Group's offensive in the contemporary hotel sector and its soft brands, which are designed to attract independent hotels looking to benefit from the Group's distribution strength while tapping into its 200 million members. " Independent hotels gain success by preserving their unique character while benefiting from the power of a global hotel leader "said Chris Silcock, president of Hilton's global brands. In return, the group and its customers will benefit from a new range of boutique hotels with character.
This 25e This new brand for the American group joins the other Curio and Tapestry by Hilton collections, and stands out for its mid-range 'plus' or even top-of-the-range positioning, and for the diversity of the type of establishments it plans to host. The first two members of the Outset Collection by Hilton have been announced, and range from urban hotels like the ACME Hotel Chicago to wilderness resorts like Moab in Utah.
The brand is concentrating on North America, counting on the possibility of converting hotels in major cities, small towns and off the beaten track. According to Hilton, some sixty establishments are in the process of being affiliated, and it already sees a potential of 500 establishments in the United States and Canada alone, ranging from old glories brought up to date to urban boutique hotels and hidden gems. " At Hilton, we continue to reinvent the future of hospitality, and today we're demonstrating that bysaid Hilton CEO Chris Nassetta. Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travellers worldwide. "
