On the eve of its 70th anniversary, the brand Holiday Inn is still going strong. While this IHG Group has 1,248 hotels around the world, and its budget version Holiday Inn Express is enjoying strong growth. strong growthWith more than 2,900 hotels open and more than 680 hotels planned over the next few years, the Holiday Inn family of brands accounted for 60 per cent of new hotel openings in 2020. In 2020, the Holiday Inn family of brands accounted for 60 % of the British group's openings and half of all new hotels signed.
The dynamic development of this brand, which is one of the best known among travellers, is based on its ability to evolve to meet the new expectations of its customers. Holiday Inn is currently deploying a new design, called H4 and focused on flexibility for customers, as well as a concept ofOpen LobbyThe reception, bar and restaurant have all been brought together in a single, open, contemporary space. At the same time, a number of hotels in North America are introducing new restaurant offerings, such as Burger Theory - with customisable burgers and craft beers on draught - or Toast to Toast, designed for smaller hotels with counter service and a limited kitchen.
" As we resume our travels and write the next chapter in this iconic brandWe work with our owners to bring designs to life that always deliver a memorable customer experience." said Jen Gribble, Senior Vice President, Global Marketing, IHG. Today, nearly 80 Holiday Inn properties in the United States are equipped with the new H4 designIn Europe, the Open Lobby concept has been adopted in 90 % of establishments. The most recent establishments include Indianapolis - Airport Area and Shanghai Nanjing Road, as well as Holiday Inn The Hague - Voorburg and Bucharest - Times.
Visit Europeit is above all Holiday Inn Express which is showing the greatest dynamism. While this brand has 277 hotels in operation, another sixty or so are expected over the next few years. Next summer, IHG is due to unveil the Holiday Inn Express Brussels Grand Place and Ajaccioand other facilities are in the pipeline, notably near the airports Ankara and Rome Fiumicino, and in the United Kingdom with the Holiday Inn Express Liverpool - Duke Street, close to the city's railway station.
In France, in addition to the CorsicaThe brand first appeared in Nice at the beginning of last year with theHoliday Inn Express Grand Arenaslocated just opposite the international airport, in this fast-developing business district awaiting the completion of the new convention centre. " Whether it's airports, motorways, city centres, seaside locations or conversion and new-build opportunities, the brand offers a consistent, reliable offering which withstood Covid-19" said Willemijn GeelsVice President, European Development, IHG Hotels & Resorts.
