The opening of the hotel FirstName last year, the new lifestyle face of the Burdigala whose return to business is scheduled for this month, will soon be opening an establishment Mondrian designed by Philippe Starck : Contemporary hotels are all the rage in Bordeaux. This autumn, the city of Gironde will have the privilege of welcoming the Hotel Indigo brand, part of the IHG group.
Located on the Chartrons square, in the heart of the city's bohemian quarter, this 100-room establishment is the result of the transformation of the former Mercure Bordeaux Cité Mondiale after several months of renovation work. Designed by Stella CadenteThe hotel has a seaside atmosphere, particularly in its suites inspired by the Bay of Arcachon and the Pilat Dune.
Close to the Cité du Vin and a stone's throw from the tramway, the hotel aims to stand out for its rooftop restaurantLe Tchanqué, adding a panoramic view of the city and the Garonne River below to a menu based around local produce - seafood in particular - and dishes to share. Business meetings will be held in one of the four meeting rooms, ranging from 20 to 58m² for the largest.
This new development symbolises the new momentum of the Hotel Indigo brand. Launched in 2004, the brand took some time to reach the 100 hotels worldwide mark - 143 today - but, with the growing popularity of lifestyle hospitality, it has gone from strength to strength. into high gear. In particular in Southern Europe, where several other developments are expected, but also elsewhere in the world, with recent or forthcoming openings in Exeter in the UK, in Panama and Guadalajara in Latin America, and in Asia-Pacific in Brisbane and Tokyo, a stone's throw from the famous Shibuya crossroads.
These developments are part of a sustained growth with more than 120 establishments in its pipeline. " Hotel Indigo is expected to double its portfolio over the next three to five years and continue its strong growth as one of the leading lifestyle brands in this fast-growing segment, and its continued expansion in Europe will play a major role in this." said Eric Viale, Managing Director - Southern Europe, CIS and Georgia, IHG Hotels & Resorts.
After Bordeaux, five other cities will see the brand appear in the near future, in two other key markets for IHG in addition to France: Italy and the Iberian peninsula. At the end of 2023, the brand will set up in the heart of Florence, with a 160-key hotel, complete with two restaurants and a bar in the inner courtyard. By the end of the year, Turin is also on the programme, with a 50-room boutique hotel in the historic centre of the capital of Piedmont, close to Piazza Castello and the Royal Theatre. Later, in 2025, business travellers will be able to check in at Hotel Indigo Trieste - Palazzo Kalister, in a 19th-century palace converted into a 107-room hotel.
Do new with old This strategy will also be applied in Jerez, Spain, with the transformation of two historic Andalusian buildings into a 78-room hotel. Scheduled to open in early 2025, Hotel Indigo will also discover the Algarve that same year with a 127-room hotel in Faro, the region's capital, topped by a rooftop swimming pool overlooking the marina.
