Just 150 years after the construction of theOlympia London in 1873, the convention centre will soon be welcoming a new roommate: the hotel citizenM London Olympiathe lifestyle brand's fifth representative in the British capital. Launched in 2008 in Amsterdam has just formalised this major new project in the business travel segment, with a 145 roomsThe design was entrusted to Concrete. Klaas van Lookeren Campagne, CEO of citizenM hotels, is quick to point out the tactical aspect of this new London offensive: " We are making a strategic decision. Despite the current challenges in both the hotel and conference sectors, we are confident that the future outlook for citizenM is positive and Olympia London was a perfect fit. We believe that our offer of affordable luxury accommodation will appeal to visitors to the conference centre, as well as to the theatre and music venues, and confirms our commitment to developing in London's most desirable areas. ".
Indeed, the choice of this London location is not anecdotal. This ageing area around Hammersmith Road - well known to professionals who converge on Olympia London every year for events such as the Business Travel Show - is about to get a new lease of life, which another hotel group intends to bring to life. The arrival of Hyatt Regency London Olympia was also announced on 1 December. This Hyatt's eighth London address - the second for the Regency banner - is due for 2024. The Hotel de 196 keys will include a restaurant and four meeting rooms, and will be directly linked to the London Olympia convention centre. " We are delighted to be partnering with Olympus Property Holding Limited in the exciting redevelopment of the Olympia Exhibition Centre and to bring the Hyatt Regency brand to this incredible location. new district of London "says Felicity Black-Roberts, Vice President of European Development at Hyatt.
If the conversion of the Olympia site is arousing so much enthusiasm, it's because the project is both ambitious - with an investment of some 1.3 billion pounds (around €1.5 billion) - and above all multimodal. The roadmap defined by Heatherwick Studies and Sparcc includes more than 50,000 m² of office and coworking spaceThe project will also include the construction of a new building in the heart of the city, with a total area of more than 10,000 square metres, restaurants, shops, a cinema, a concert hall (4,000 seats), a theatre (1,500 seats) and a roof garden of more than 10,000 square metres. Business travellers will also benefit from improved mobility options, as the project also includes the metro modernisation and Olympia stationIt will also include new cycle paths and bus routes. Eventually, they will be able to reach London's three airports (Heathrow, Gatwick and London-City) in less than an hour by public transport.
" This will be a huge boost for event organisers and their clients who have requested hotels as well as pre- and post-event entertainment and restaurants at the central London venue. "said Olympia's management. The Chairman of YOO Capital, John Hitchcox, said: " a real boost to the local economy, bringing Hammersmith & Fulham an extra £9 million a year in consumer spending, so we're very pleased to be taking another big step towards realising a new vision for the area ".
