Hyatt: numerous developments expected in Europe

Hyatt expects to grow its European offering by more than 30% by 2023, focusing on its lifestyle brands.
hyatt-unbound-wellem-dusseldorf
The Wellem, Düsseldorf, part of the Unbound Collection by Hyatt.

Andaz brand ready to make its appearance at Lisbon and in Prague Park Hyatt and Hyatt Regency in London: the American group had already unveiled several of these future openings. More generally, it has just outlined its development plan for Europe, around twenty establishments to be added to the 63 existing hotels by 2023.

Of the 22 European countries where Hyatt is present, France is the one where the American group has the most hotels. The group still has other projects in France, notably for its contemporary Hyatt Place brand. After its recent at Paris CDG airportThe hotel complex also includes the long-stay Hyatt House brand, Hyatt Place to open in Rouen in 2021and later in Cannes. In Europe, Hyatt Place will also be strengthening its offer in London with the Hyatt Place City East, in Krakow and shortly in Zurich, within the Hyatt Place City East. The Circle complex. This area dedicated to business tourism, in the direct vicinity of Zurich airport, will be enhanced at the same time by the addition of a Hyatt Regency.

After Sofia and Malta in recent months, the top-of-the-range brand Hyatt Regency looks forward to many more developmentsThese include Tirana, Lisbon, Rostov on the Don, Edinburgh, Izmir and London, as part of the renovation of the Olympia convention centre. Still at the top end of the market, a Grand Hyatt is being prepared in Limassol, while a long-stay Hyatt House will be built in Frankfurt.

However, these are Hyatt lifestyle brands which play the most active role in the group's European development, in particular its range of independent boutique hotels grouped together in the Unbound Collection. Already counting among its members the Hôtel du Louvre in Paristhe Hôtel du Palais in Biarritz and the Great Scotland Yard in London, the Unbound Collection is preparing to make a major entry into Northern Europe with the Grand Hansa Hotel in Helsinki and the Great Scotland Yard in London. Hotell Reisen in Stockholm. Recently, the brand also made its appearance in Germany, in Düsseldorf, with The Wellem, the result of the conversion of one of the group's former hotels, the Hyatt House Quartier Andreas. The Byblos hotel in Mijas, Andalusia, will complete the range. the rise of the Unbound Collectio brandn in Europe.

In addition to the Andaz hotels announced in Lisbon and Prague, the American group's lifestyle offering will see the establishment of the Hyatt Centric in Cambridge and Reykjavik. Last but not least, an initial brand resort Alila is expected in Switzerland, with the Alila La Gruyère. This luxury brand, which entered the Hyatt fold with its acquisition of Two Roads Hospitality in 2018, is set to see further developments. " This is an important step as we plan to add more resorts to Hyatt's lifestyle portfolio in Europe. "said Felicity Black Roberts, Vice President of Acquisitions and Development for Europe at Hyatt.