A breathtaking view: this is one of the key promises of many hotels around the world. The one offered by this new Hyatt Regency in Canada stands out in this regard, opening onto the exceptional panorama of Niagara Falls. The American group's primarily business-oriented brand is indeed taking full advantage of the unique location of a hotel that previously bore the Hilton Embassy Suites brand, situated on the Canadian side, in the Fallsview district.
Housed within a 42-storey building, the hotel offers 611 re-designed and modernised rooms and suites, all generously sized and naturally offering a view. A memorable setting also for corporate events, the Hyatt Regency Niagara Falls Fallsview boasts over 1,850 m² of meeting and banquet space for this purpose, in addition to an indoor swimming pool for well-being and a steakhouse for dining.
Still on the other side of the Atlantic, the American group will also make a significant change to an establishment in Austin – the current South Congress Hotel. It's named not because of any possible link to the Texas capital's convention centre, but for its location on the thoroughfare whose name, like in many other cities across the United States, evokes the American parliament. Located in the lively SoCo district, with its vintage boutiques, art galleries, and trendy restaurants, the South Congress Hotel had the necessary lifestyle fundamentals to welcome The Standard brand, already possessing a rooftop pool, three restaurants and two bars, in addition to six meeting and event spaces, one of them in its inner courtyard.
This hotel, currently offering 83 rooms, will close its doors in the summer for renovations and is expected to welcome its first guests in spring 2027 under the name The Standard Austin, marking the brand's first opening in the United States in over a decade. In parallel, after Brussels last year, the upscale and lifestyle brand acquired by the Hyatt Group in 2024 should see the culmination this year of projects in Mexico City and Lisbon, with a hotel revisiting the former Portuguese naval hospital in the Alfama district.
Hyatt triples its presence in Portugal
Before this opening, expected at the end of the year, the American group has already strengthened its presence in Portugal, particularly in the capital, with the opening in mid-March of another high-end, lifestyle hotel, the Andaz Lisbon. Located in the Baixa district of Lisbon, with views of the Tagus and Praça do Comércio, the establishment offers 170 contemporary rooms and suites and attractive restaurants, including the Luzzi restaurant on the rooftop, and the Andaz Lounge in the heart of the hotel, which serves revisited Portuguese classics.
While the Andaz Lisbon does not have a MICE offering, the same cannot be said for another hotel that appeared earlier this year in the group's portfolio; the Hyatt Regency Vilamoura Algarve. The result of the renovation of the Dom Pedro Vilamoura hotel, this establishment indeed offers nearly 1000 m² of modular spaces across six meeting and conference rooms, and a banqueting hall that can accommodate up to 300 people.
Situated on the seafront in the resort town of Vilamoura, this new Hyatt Regency is also set in a golfing environment, with several world-renowned golf courses nearby, such as Els Club, Old Course, or Laguna Golf Course Vilamoura. It offers 257 rooms and 21 suites, several dining areas including a steakhouse and a poolside bar, as well as facilities conducive to incentive stays, with a sports centre equipped with five padel and pickleball courts, a mini-golf, a pétanque court and a beach volleyball court. All of this is in addition to a spa with an indoor pool and an ultra-modern fitness centre.
Still in the region, the American group's Portuguese offering has recently been enhanced by Masana Algarve, a new resort affiliated with the Destination by Hyatt brand. Located by the sea in Olhos de Água, in the municipality of Albufeira, this upscale establishment is organised around 33 residences, comprising one or two-bedroom suites and villas, for extended leisure stays, enhanced by gastronomic experiences around its two restaurants.
The EMEA region, at the heart of development
These openings are part of Hyatt's ongoing brand expansion in Portugal, with the group aiming to triple the number of rooms in the country by 2027. However, Portugal is not the sole focus of the group's European projects, with the upcoming arrivals this year of Park Hyatt Taormina, Thompson Rome, and Hyatt Regency Rome Central in Italy, as well as Hyatt Regency London Olympia and Hyatt Place London Paddington in the UK.
Alongside all these projects concerning the luxury and lifestyle offering or the group's "Classics" range of brands, Hyatt also intends to develop three of its new mid-range, limited-service brands in Europe, grouped within the Essentials portfolio. Hyatt Select, Hyatt Studios, and Unscripted by Hyatt: if these brands represented two-thirds of new projects in the United States in 2025, their momentum is identical in the EMEA region, with more than 40 % of new signings having been made across the Essentials portfolio since 2024.
" Our aim is to double the number of rooms in the Essentials portfolio in the region by 2030 to offer more choice and convenience to our guests, while preserving the unique character of our luxury and lifestyle brands. "stated Felicity Black-Roberts, Senior Vice President, Group Development for Hyatt in EMEA. As part of this, the Hyatt Select brand will be expanding with its first hotel outside the United States, the Hyatt Select Berlin Prenzlauer Berg, expected in 2028 and offering 140 rooms in this East Berlin neighbourhood close to Alexanderplatz."
