At a time when business travel is faltering under the impact of the pandemic, hoteliers turn their attention to leisure travel to boost their business. A segment towards which Hyatt Group has taken a major step forward by announcing the acquisition of Apple Leisure Group (ALG). This key player in top-of-the-range all-inclusive holidays boasts around a hundred resorts grouped together within theAMR Collection and available under six brands: Secrets, Dreams, Breathless, Zoëtry, Alua and Sunscape. In addition, there is ALG Vacations, a leisure travel distribution platform, and the Unlimited Vacation Club, whose membership is growing rapidly. The acquisition is expected to close by the end of the year at a price of 2.7 billion paid in cash to ALG's owners, investors KKR and KSL Capital Partners.
This major acquisition will enable Hyatt to double its range of resorts worldwide and will establish the American group as one of the leading players in top-of-the-range all-inclusive holidays in Mexico and the Caribbean. " ALG's portfolio of luxury brands, its leadership in the all-inclusive segment and its strong pipeline of new resorts will enable us to expand our footprint in existing and new markets, including Europe." said Mark Hoplamazian, CEO of Hyatt.
Indeed, while the AMR Collection is already present in Europe, in particular in Spain and GreeceHyatt intends to build on this base to expand its range of resorts in Europe. a key region for global growth in leisure travel" according to the hotel group.Of the 24 projects currently under development by the AMR Collection, a number concern the European continent.
While Hyatt is aiming to win over leisure customers with all these resorts reserved for adults or more family-oriented, the business groups are another target group for these establishments. In fact, a good half of them have all the facilities needed to host corporate or incentive events, from meetings to sports activities and gala dinners on the beach.
