incentive

With the surge in oil prices, the current climate is probably less conducive to organising a MICE event at the other end of the world, or even in certain parts of Europe. Why not, then, favour France, and in particular its secondary cities? This presents an opportunity for Montbéliard to position itself in the event travel segment…

Montenegro is attracting more and more leisure tourists. Is the MICE client also part of the country's tourism strategy? Ana Tripkovic Markovic - This is one of our strategic priorities today. Although Montenegro is recognised by leisure clients, our long-term objective is to make the country a...

Guest of honour at the 2025 edition of the IFTM, the Dominican Republic has established itself over the last three decades as the Caribbean's leading seaside destination, attracting more than 10 million international visitors last year, including 142,500 from France. A successful cocktail combining sunshine, heavenly beaches and all-inclusive hotels offering good value for money. This success story...

Marrakech and Morocco to 2030 Martin Vitte, Sales Director, Park Hyatt Marrakech - "By 2024, Morocco will have become the leading African country in terms of tourist arrivals, overtaking Egypt. And it wants to grow even further, with luxury hotel brands playing a key role in this boom. To raise the country's profile,...

According to Perrine Edelman, Associate Director of Coach Omnium, all these factors contributed to an overall decline in all types of events last year. Continuing the trend of caution...

PSG: 1 - Liverpool: 0. Paris Saint-Germain's penalty shoot-out victory sent the Anfield stadium into raptures on Tuesday evening. As well as being delighted to have eliminated this legendary club, the Paris Saint-Germain players can also take pride in having beaten the Reds by the same scoreline, and in a special ranking:...

As it does every year, Interface has just published its study of the MICE market. Around a hundred sector managers were interviewed, from MICE agencies, corporate meeting planners, travel agencies, communications agencies and TOs with MICE operations... The year 2024, marked by the impact of the preparation and staging of the...

The Radisson Group is promoting the incentive offer of its establishments through a partnership with the only association dedicated to reward travel, the Society for Incentive Travel Excellence. Or, more simply, SITE. The programme, dubbed "Extra Mile Incentive Travel by Radisson Hotels", recognises nearly 200 of the group's establishments as being particularly conducive to...

A sense of innovation and a taste for tradition: while Catalonia is at the cutting edge with world-class scientific infrastructures such as the ALBA Synchrotron and pioneering organisations such as Tech Barcelona, the region also offers a journey through time, from the modernist architecture of Gaudí to centuries gone by. The organisers...

On October 27, easyJet opened a route between Paris-CDG and Newcastle-upon-Tyne, giving passengers the chance to (re)discover this city of 280,000 inhabitants in the North-East of England, situated on the border with Scotland. A destination steeped in history, thanks to its strategic position, and one that is a pleasure to tell business groups visiting one of the world's most...

The Olympic legacy. While Paris hopes to see its appeal boosted after last summer, Barcelona is still reaping the benefits of the dynamism generated in 1992 by hosting the Olympic Games. A key event for a city that has always been a magnet for major sporting events. Last October it hosted the most prestigious of all nautical competitions, the America's Cup, and every...

New York's appeal as a tourist destination is well established, as is its key role in the business world. Has the sector fully recovered from the pandemic? Nancy Mammana - Not yet at 100%. In 2024, New York welcomed 64.3 million tourists, or 97% of the record number reached in 2019....

New technologies have become almost essential to most events and meetings. Indeed, many of these meetings revolve around technology itself, one of the most dynamic sectors of the Catalan economy. For this reason, Catalonia offers a wide range of meeting spaces and related proposals, including...

An activity of the utmost importance. In Geneva, business travel - including individual trips and MICE - accounts for 80% of overnight stays. The presence in the city of major international organisations such as the UN and the Red Cross obviously has a lot to do with this high figure, generating numerous trade fairs, conferences and...

Sea and mountains, urban and rural, avant-garde and traditional, technology and relaxation: these two sides of the same coin make Catalonia the ideal setting for your conference or seminar. A perfect 'fifty-fifty', since the destination leaves organisers spoilt for choice, but also a real guarantee with over 300 days...

Creativity, innovation and dynamism in the Grand Est Explore Grand Est - Meet and connect, the MICE destination brand in the Grand Est dedicated to business tourism and professional events, is showcasing 10 conference cities, particularly in Alsace, Champagne and Lorraine. This region is characterised by its creativity, innovation and...

A number of fine city hotels, including the Bless Madrid, a member of the Leading Hotels of the World, but above all major resorts for corporate events and incentive breaks: the Palladium group is positioning itself as a major player both in Spain and in the Caribbean. And even further afield, as the Spanish hotelier is also present...

Like other business travel agencies in recent years, Reed & Mackay is extending its sphere of activity to include meetings and corporate events. Or rather, it is extending this service to the French market, having built up solid expertise internationally. TMC can claim to have managed over 4,700 projects in...

On the shores of Lake Lucerne, Lucerne is both a charming historic city and a destination with a modern infrastructure, ideal for hosting MICE operations supported by the services of its Convention Bureau. It was by playing with the water of this lake that Jean Nouvel designed the architecture of the KKL, the emblematic...

Nestling at an altitude of 1560 metres at the bottom of the Landwasser valley in Graubünden, Davos, with its 12,000 inhabitants, is the highest town in the Swiss Alps. A holiday resort in summer and a rather posh winter sports centre, Davos is best known internationally for its World Economic Forum, which brings together the world's top business leaders every...