The world of business travel loves contractions. We've already heard of "bleisure", a combination of business and leisure. The hotelier Deutsche Hospitality has just invented another - Hybreetings - to name its solutions for "hybrid meetings". The German group, which owns the Steigenberger and Intercity brands, has defined four products adapted to different digital meeting formats, all based on the Hybreetings by DH technology platform supplied by Encore (formerly PSAV).
Deutsche Hospitality's range of solutions includes Hybrid Studios. To this end, two hotels Steigenberger - the one at Frankfurt airport and Wiltcher's in Brussels - are equipped with permanently installed broadcast studiosPop-up studios can be set up at short notice in all the group's hotels in Germany, Austria and Switzerland.
Better suited to meetings that are part face-to-face and part virtual, the Hybrid Meeting Suites uses rooms that can accommodate up to 30 participants. In terms of remote participation, the technology enables webinars to be held with up to 400 people behind their screens. The German group points out that the strong point of this product is "its plug & play approach, which includes state-of-the-art cameras, speakers and microphones at a fixed price."
For more upmarket and complex events, Deutsche Hospitality has developed a range of services aptly named " Hy-End Event" . It includes a tailor-made installation for a live audience, while allowing streaming to remote participants. For their part, the hotels provide the ad hoc equipment and all the resources required for the production, streaming and integration of multimedia content.
Deutsche Hospitality also offers a virtual 100% solution through its Virtual Meeting Platform. It can be used to organise small spontaneous meetings, for example for a traveller who needs to make a quick connection with a colleague or client in the hotel, but it is also suitable for larger conferences, with up to several hundred participants. To go even further, Deutsche Hospitality is adding a solution dedicated to virtual trade shows for up to 500 people.
To host all these events, the German group is relying on the "Taste of Now" catering company for the delivery of the "Taste of Now" products."Hybreeting Box" This service is set to be extended in the coming weeks. This range of services is set to expand over the coming weeks, from conference breaks to events such as cookery classes, yoga, DJ sets and mixology courses.
" Demand for innovative concepts that facilitate a modern way of working was high even before the start of the pandemicsaid Marcus Bernhardt, CEO of Deutsche Hospitality. The last few months have seen a crucial acceleration in this trend, and have also had a lasting impact on our thinking about contemporary models of remote working and meetings."
